Located directly in North Kihei at the end of Mokulele Hwy is Sugar Beach, a reminder of the sugar cane industry that once thrived on Maui. Sugar Beach spans the distance from Ohukai Beach to Ma'alaea, a small condominium town at the north end of Ma'alaea Boat Harbor.
If you’re into long walks, you can walk north along Sugar Beach, past the Kealia National Wildlife Refuge, all the way to Ma'alaea. It's also a great place to do some whale watching in the winter and witness those gorgeous Maui sunsets over the West Maui Mountains. Or you can walk south to the pavilion where, during windy conditions you can see windsurfers cutting it up on the water. Sugar Beach is more of what you’d expect from a tropical island destination. There is golden sand stretching for hundreds of yards, although the water in North Kihei tends to be more on the murky side.
At the small jetty across from the ABC store is a good spot for fishing. There are two canoe clubs nearby, the Kihei Canoe Club, and the Maui Canoe Club. Just south of the Maui Canoe Club fronting the Kealia Resort is a nice small wave for body boarding when a south swell is running. If you’re looking for a tropical getaway from the typical tourist traps, Sugar Beach might be right for you.